How to Get More Love from Your Audience

By Chris Reid, Account Manager Do you ever feel like your audience isn’t really connecting with your content? Maybe you thought a blog post you recently published was amazing, but your readers seemed unmoved, no one shared it and no one converted on your website. You may start to wonder what’s wrong with your content. But don’t worry, you’re not alone. Almost every content publisher has felt this way at one point or another. Often, content you believe to be extremely valuable and relevant will simply fall flat. However, following the right approach can help remedy this problem and allow you to better connect with your readers. Define Your Objectives If you want people to take action, you’ll first need to decide what action you want them to take. Do you want themto: Sign up to your email newsletter Visit your website Share your content on social media Purchase a product Download a piece of content Post a comment Click on a link Make an enquiry When you set objectives for each piece of content you produce, you are better able to structure that content to accomplish it’s intended goal. You’ll also find it easier to inform the reader of the benefit they’ll gain from viewing that content. Ultimately, goal oriented content can give you and your reader a sense of purpose, resulting in increased action. Choose the Right Channels Even though your content can be distributed across a variety of channels – your website, blog, email and social media channels are the most typical – some channels are more suited to specific businesses and objectives. It depends on your industry and your audience, so it’s worth testing out your content across different channels to see which platforms help you accomplish your goals efficiently. Choose the Best Format The format of your content can have a profound impact on engagement rates. Should you create an ebook, blog post, infographic, newsletter or something else? The type of content you provide will depend on 1) your objectives, 2) your audience and 3) what actions you want them to take. Content can entertain, educate or promote, and each format will lend itself to different objectives. Entertaining content Use when you want to boost brand awareness and encourage content sharing. Videos, quizzes and listicles are ideal. Educational content Use when potential customers are further down the sales funnel. Ebooks, reports, articles, case studies and infographics are perfect for generating leads, boosting enquiries and increasing email subscriptions. Promotional content Use in the later stages of the sales funnel, when you want to drive sales. Demo videos and visuals highlighting product and service features can be very effective. Understand What Drives Action Every piece of content should ask the user to take a specific action but take your time. Usually, the right time to include a call-to-action (CTA) is at the end of your content, after you’ve built your credibility. However before users take action, two elements need to be in place: Opportunity If your â€Å"Download Now† button is hard to find, or it doesn’t work, it will result in a lost opportunity. Incentive If your reader can’t see the value of downloading your ebook, they will be unlikely to click the â€Å"Download Now† button. To accomplish more of your goals through your content, identify the actions you want your readers to take, and make sure they have the opportunity and incentive to act. Create relevant and interest inspiring CTAs If your call-to-action is uninspiring and doesn’t offer any benefit to your viewers, they will be far less likely to take that action. To create effective CTAs: Set expectations For example, if you want users to take a quick survey, instead of a CTA like â€Å"Take our survey,† consider â€Å"Take our five-question survey.† This will help users understand that there is minimal commitment required and will result in more clicks. Be inclusive People are more likely to act when there is a fear of missing out. By using CTAs that make readers feel like they might be missing out if they don’t act, like â€Å"Join the thousands who have already benefitted from our services† you can increase your conversions. Get personal Use language that shows you understand your customers’ pain points. For example, â€Å"Stop wasting your advertising dollars: Call today.† Goal Driven Content = More Love From Your Readers If you use these guidelines every time you create content, you’ll have a better chance at increasing engagement and encouraging your audience to take action. Therefore, before you create any content, ask yourself: What am I trying to achieve? How will this benefit my readers? What type of content will help me achieve my goals? Am I giving readers the opportunity and incentive to act? If you can answer these questions, you are on the right track to producing engaging, goal-driven content that your audience will love.

Converting Feet to Meters - Conversion Example Problem

Converting Feet to Meters Problem This example problem demonstrates how to convert feet to meters. Feet is the English (American) unit of length or distance, while meters are the metric unit of length. Convert Feet to Meters Problem The average commercial jet flies around an altitude of 32,500 feet. How high is this in meters? Solution 1 foot 0.3048 metersSet up the conversion so ​that the desired unit will be canceled out. In this case, we want m to be the remaining unit.distance in m (distance in ft) x (0.3048 m/1 ft)distance in m (32500 x 0.3048) mdistance in m 9906 m Answer 32,500 feet is equal to 9906 meters.Many conversion factors are difficult to remember. Feet to meters would fall into this category. An alternate method to perform this conversion is to use multiple easily remembered steps.1 foot 12 inches1 inch 2.54 centimeters100 centimeters 1 meterUsing these steps we can express a distance in meters from feet as:distance in m (distance in ft) x (12 in/1 ft) x (2.54 cm/1 in) x (1 m/100 cm)distance in m (distance in ft) x 0.3048 m/ftNote this gives the same conversion factor as above. The only thing to watch out for is for the intermediate units to cancel out.

Public Management Essay Example | Topics and Well Written Essays - 2000 words

Public Management - Essay Example But in recent time, the emphasis on New Public Management/ Public sector management approaches has forced public organizations to pay closer attention to their services delivery as con summers have begun to expect and demand more for their tax dollars". In this instance, no consumer of public goods and services are content with grumbling about poorly- produced goods and services and the under-qualified, untrained employees who render these services to them. Hence, as societies become more critical and litigious, public service organizations must seek all possible avenues for improving their output and providing the satisfaction their clients require and deserve. This couple with the complex nature of governance in contemporary times, where government partakes in nearly every sector of the economy (statism) in service provision (though there is a reduction in this through the privatization policies of must governments), then there is the need to ensure that quality service is delivere d. Strategic management is usually associated with private organizations that operate in a competitive environment, but now it is a noticeable management technique adopted in the New Public Management, as a concept and practice, by public sector organizations. This essay tends to look at the advantages and disadvantages associated with the adoption of strategic management in public sector organizations. Also, the argument on the difference context of strategic management in the private and public sectors would be deliberated upon. CONCEPTUALIZATION OF TERM Strategic Management: strategic management involves a rational planning process directed towards achieving clearly defined coherent goals. According to Armitage (1992), strategic management is a continuous process that works to fit an organization into its changing environment. Strategic management is a broader concept than strategic planning. In the sense that strategic planning (or long- range planning) is traditionally regarded as a period process to develop long-range plans for the organization. On the other hand strategic management encompasses both strategic decisions making and strategic planning. Thus, strategic management focuses on any strategic decision that must be made, regardless of its time frame and the planning necessary to complement that decision. Strategic management is then conceive as "a continuous activity of setting and maintaining the strategic direction of the organization and its business, and making decisions on a day- to day basis to deal with changing ci rcumstances and the challenges of the business results; it is all about people, leadership, technology and processes. Effective combination of these elements will help with strategic direction and successful service delivery (OGC, 2005). New Public Management: the concept of new public management differs from

Cloud computing Research Paper Example | Topics and Well Written Essays - 1750 words - 2

Cloud computing - Research Paper Example These clouds are often considered as private, hybrid or public. Research question or thesis statement of the study is – â€Å"what is the working style of cloud computing in group and personal uses and ways in which it can replace physical storage comprising of its advantages and disadvantages†. The entire study would be based on secondary research to identify the probable benefits and loophole of the mechanism. This study would even reveal the ease which is provided by cloud computing in context of group use as well as personal use. Cloud computing is a network that enables resource, information and capability sharing which makes work simpler and quicker. â€Å"Cloud computing is all about resource sharing in order to achieve economies of scale and coherence that is almost similar to utility across network† this was stated by Jon Brodkin. This statement highlights the fact that cloud computing deals with information sharing or forming a network. The foundation of the concept states it to be a broader approach of shared services and converged infrastructure. Cloud computing majorly focuses on maximizing the overall efficiency of different shared resources. The cloud resources are not only associated with sharing across multiple users but on demand are even dynamically reallocated. Some of the proponents stated that â€Å"cloud computing enables a firm to eliminate upfront infrastructure costs and be aligned towards projects which would help in differentiating their firm from competitors (Brodkin 10).â₠¬  There are two essential components of cloud computing which is known as front end and back end. Internet is the medium through which these two parts connect with each other. A sample architecture of cloud computing is given in figure1. The front end is that part which is viewed by customer or client and the back end represents the system’s cloud section. Front end encompasses the computer network and applications essential to access cloud

Transcultural Nursing Essay Example for Free

Transcultural Nursing Essay The country of Nigeria is located in Western Africa bordering the Gulf of Guinea (Bureau of African Affairs, 2011). The Cultural interview discussed in this paper was conducted on a 33 year old man who migrated to the United States of America from Nigeria 4 years ago. â€Å"Nigeria has over 50 languages and over 250 dialects and ethnic groups† (Central Intelligence Agency, 2011). The three largest groups are the Hausa-Fulani, the Igbo, and the Yoruba. Nigeria music is mostly folk-like. It is very popular worldwide due to the unique instruments played such as the gongon drums (Faola Heaton, 2008). The person I interviewed is a coworker of mine. Our interview took place in Taco Bell in Willoughby, Ohio, November 20th at 11 A. M. We spoke for about 1 hour and 40 minutes. During our interview I asked questions about the standards of living in Nigeria, and cultural beliefs and practices. I also asked individual questions about personal life and perceptions about Nigerian and American culture. According to my interviewee most of the houses in Western Africa are made out of brick. The only people who are able to have things such as air conditioning, televisions, and telephone service are rich people. Most jobs in Nigeria pay in salary rather than by the hour. During my research for this assignment I discovered that the average interest rate to buy a home in Nigeria is 17% -24% (Bureau of African Affairs, 2011). The taxes are also higher when compared to the United States. The unemployment rate is increasing rapidly which is also accompanied by an increased in crime rates. Approximately, there is a hijack taking place every two minutes (Economic and Financial Crimes Commission, 2011). The traditional Nigerian family consists of the father, his wife, and their children. The father is considered the head of the household and usually works to bring in the money while his wife takes care of the house and kids. The oldest male or father is the dominant figure in the household, and all the decisions that may affect the family go through him first. The oldest son in the family can take such a role in the absence of the father. From a very young age, children (especially males) are expected to contribute to family obligations, and help the family in any way necessary. Laziness is unacceptable and is considered a sign of weakness. The children’s responsibilities grow as they get older. It is not uncommon for older sons to drop out of school so they can work and help the family. Daughters usually help with things such as cooking, doing laundry, babysitting, etc. Elders are treated with a lot of respect and their advice and guidance is always taken into consideration when making any important decisions. The proper way to greet an elder person is by kneeling down which is considered a sign of respect and obedience (Anonymous Personal Communication, November 25, 2011). Because of the rising unemployment rates, women are now also expected to work outside of their homes and contribute to their family’s income. There are certain parts of Nigeria that are extremely traditional and where women are treated like possessions with no rights and loss of identity. In many cases women are expected to work and earn an income, maintain the household duties, and fulfill the sexual desires of their men. Males are always admired while women are considered inferior. Females are usually raised to serve and be submissive and obedient to men (Anonymous Personal Communication, November 25, 2011). There are many marriages that end when the woman in the relationship gives birth to too many females (Faola Heaton, 2008). My interviewee states that this is less common in bigger more develop cities. Many families have an average of 10 or more children which is considered a sign of stability and good status; however, this is also becoming less common as having more children also leads to economic burden in today’s society (Faola Heaton, 2008). Nigerians tend to be very family oriented people, and are usually very close to extended family and relatives. Most Nigerians live with their extended family in either the same house or in separate houses that are close together. Neighbors are often considered part of the extended family. It does not matter whether they are related or not (Anonymous Personal Communication, November 25, 2011). My interviewee shared with me several stories of how when he was a kid his neighbors were very involved in his childhood practically raising him. Holiday celebrations are a reason for big family gatherings and parties. There are many similarities when comparing holiday celebrations in Nigeria and the United States. Nigerians celebrate New Year’s Day, Christmas day, and Easter just like people do in the United States. Their labor day is often referred to as â€Å"workers’ day†. They also have a â€Å"freedom day† where they celebrate their first real election of April 27th, 1994 (Faola Heaton, 2008). Election Day is also considered a public holiday. Nigeria has a â€Å"dry season† and a â€Å"rainy season† each year. Their Christmas is usually during the middle of summer. My research done for this assignment indicates that Rugby is the largest and most popular sport in Africa (Bureau of African Affairs, 2011); however, my interviewee states that Soccer is even more popular in Nigeria (Anonymous Personal Communication, November 25, 2011). There are usually big festivals that occur before and after each game for both sports. Hunting is also a very popular sport in Western Africa. My interviewee describes Nigeria as a very beautiful place full of nature, and where deer are a lot bigger than in the United States. It is very common to see lions, leopards, rhinos, elephants and buffalo crossing streets or simply strolling around the side of roads. My interviewee is from South East Nigeria. Besides English, he speaks Ibibio and Efic which are two â€Å"vernacular† languages meaning they are native and indigenous in certain areas (Central Intelligence Agency, 2011). English is considered the official business language. My interviewee has a wife and two kids. He used to have his own business in Nigeria being a traveling agent and attended college to study marketing. His main goal is to become a Registered nurse (which he is currently attending school for) and to one day own his own business. Education is perceived to be very important in Western Africa culture even though many people never get the opportunity to attend college. Traditionally, most young adults continue living with their parents until they get married, even if they have to travel long distances for school (Anonymous Personal Communication, November 25, 2011). Most people living in Nigeria have diets based on organic foods that are low in preservatives, non-fried foods, and non-animal fat. Eating meat and going out to restaurants are options that are often avoided because very few people can afford them. Most food consumed comes from local farms and mainly consists of crops such as plantains, corn, yams, and sweet potatoes. Papaya, pineapples, coconuts, oranges, mangoes, and bananas are also readily available. My interviewee’s favorite dishes are cassava which is a starchy root with a crisp white flesh and Nigerian Suya which are considered delicacies. Nigerian Suya is a method of roasting meat that tastes like barbecue. My interviewee dislikes American food because he says is very unhealthy and very hard to chew (Anonymous Personal Communication, November 25, 2011). West African culture is rich in health care practices that consist of a variety of home and folk remedies. Many people visit shamans, exorcists, card readers, advisors and sorcerers just to mention a few prior to seeking conventional medical help from doctors. Many ethnic groups in Nigeria are against Western medicinal practice including vaccinations or taking any type of pill (Central Intelligence Agency, 2011). Home remedies usually include special teas and foods recommended for specific illnesses. My interviewee states that when he or anyone else in his family is sick they try to rest as much as possible, take plenty of fluids, and visit a doctor. He also does yearly doctor checkups. One major risk behavior in Nigerian culture is the lack of protection when having sex and having multiple sex partners or sex with strangers (Unites States Agency of International Development, 2011). Not participating in Western medicinal practices can be considered a risk behavior. Even though people seem to be very well aware of the dangers of such behavior they continue to do same thing out of ignorance and a variety of personal beliefs. My interviewee shared with me how difficult it was for him and his family to adapt to a new culture. Some examples given were: learning how to drive on the right side of the road, learning how to handle U. S. currency, and understanding American slang. I have been living in the United States for 13 years and I still do not understand American slang. My interviewee also had to learn how to pump his own gas. In Nigeria gas stations pump the gas for you because they are afraid that you might try to drive away without paying (Anonymous Personal Communication, November 25, 2011). One of the hardest things my interviewee had to learn was to control his Sense of distance and attitude when approaching people for the first time. He states that in Nigeria everyone is very close and friendly with each other. Touch is considered an integral part of Nigerian culture but is misinterpreted in the United States (Anonymous Personal Communication, November 25, 2011). He states that when he first moved here he immediately noticed how people reacted to him â€Å"strangely for acting too happy and friendly†. Now he tries to be â€Å"a bit more serious and reserved† when meeting someone for the first time (Anonymous Personal Communication, November 25, 2011). According to my interviewee most people in Nigeria are Christians. The few people that are not Christian usually worship different deities, spirits, ancestors, and Gods. There is a God for every element on earth and many other ones. The reason why Christianity is expanding rapidly is because of the many missionaries that come every year to help people in need and expand the message of God (Anonymous Personal Communication, November 25, 2011). My interviewee did not mention anything about Muslims or Islam. According to my research â€Å"it is estimated that 50 percent of Nigerians are Muslims, 40 percent are Christian, and that remaining 10 percent practice various indigenous religions† (McLaughlin, 2006). Differences between Muslims and Christians have created a lot of conflict in Nigeria. This is why most Nigerians try to marry within their own religion. The majority of Christians live in the southern part of Nigeria while the Muslims predominate in the North (McLaughlin, 2006). This assignment was challenging but very rewarding. I like to travel around the world and learn about different cultures. I will put the knowledge learned from this assignment into action and encourage others to do the same. I think that it is important to keep an open mind and respect and value any differences in culture. Expecting others to assimilate to ones culture is wrong and futile. Cultural diversity will always be a very important issue in nursing practice for many years to come. The United States of America is becoming a lot more than the so called melting pot and we nurses need to be prepared.

What is a Vision :: Business, Constructing a Vision Statement

Introduction A vision is a statement that paints an idealized picture of what an organization wants to become. Jick (2002) offers a similar definition. He calls it, â€Å"an attempt to articulate what a desired future for a company would look like† (p. 142). Although many definitions for vision are similar, the effects visions have on organizations vary. For some the vision is an agent of change, for others it is a source of confusion. The difference lies in certain elements of the vision, and how the leader implements the vision throughout the organization. This paper will look at what makes an effective vision and how it impacts an organization; it will highlight the significance of employee identification, and how a leader can develop and institute a vision in an effective manner. It also takes a look at the current vision of an organization, and offers some recommendations to increase that vision’s effectiveness. An Effective Vision Constructing a vision statement is not as simple as scribbling down the first thing that comes to mind. A leader take must include certain elements in the vision to ensure it is effective and contributes to the success of the organization. A few of those elements include long-term, inspiring, and aligned with the values and culture of the organization. A vision should look beyond the day-to-day operations of the organization and focus on the future. By developing a long-term vision, a leader moves the focus of employees from the daily tasks to the future goal. Deetz, Tracy & Simpson (2000) write, â€Å"When an organization has a clear sense of purpose and knows where it wants to go, that gives meaning to what happens day in and day out† (p. 53). A long-term vision impacts the organization by highlighting the contrast between where the organization is and where it needs to go. Jick (2002) argues, â€Å"This creates a structural tension between today and tomorrow that seeks a resolution" (p. 144). The organization then succeeds as motivated employees work towards their objectives in order to calm the tension, lessen the gap, and turn the vision into reality. For a vision to be truly effective, it has to inspire employees to take action. This means it has to reflect a greater purpose that stirs up passion in employees. As an example, Nike’s vision is â€Å"to bring inspiration and innovation to every athlete in the world† (Nike, 2011). The vision reflects a greater purpose to impact the lives of athletes everywhere, and paints a picture for employees of why their work is important. What is a Vision :: Business, Constructing a Vision Statement Introduction A vision is a statement that paints an idealized picture of what an organization wants to become. Jick (2002) offers a similar definition. He calls it, â€Å"an attempt to articulate what a desired future for a company would look like† (p. 142). Although many definitions for vision are similar, the effects visions have on organizations vary. For some the vision is an agent of change, for others it is a source of confusion. The difference lies in certain elements of the vision, and how the leader implements the vision throughout the organization. This paper will look at what makes an effective vision and how it impacts an organization; it will highlight the significance of employee identification, and how a leader can develop and institute a vision in an effective manner. It also takes a look at the current vision of an organization, and offers some recommendations to increase that vision’s effectiveness. An Effective Vision Constructing a vision statement is not as simple as scribbling down the first thing that comes to mind. A leader take must include certain elements in the vision to ensure it is effective and contributes to the success of the organization. A few of those elements include long-term, inspiring, and aligned with the values and culture of the organization. A vision should look beyond the day-to-day operations of the organization and focus on the future. By developing a long-term vision, a leader moves the focus of employees from the daily tasks to the future goal. Deetz, Tracy & Simpson (2000) write, â€Å"When an organization has a clear sense of purpose and knows where it wants to go, that gives meaning to what happens day in and day out† (p. 53). A long-term vision impacts the organization by highlighting the contrast between where the organization is and where it needs to go. Jick (2002) argues, â€Å"This creates a structural tension between today and tomorrow that seeks a resolution" (p. 144). The organization then succeeds as motivated employees work towards their objectives in order to calm the tension, lessen the gap, and turn the vision into reality. For a vision to be truly effective, it has to inspire employees to take action. This means it has to reflect a greater purpose that stirs up passion in employees. As an example, Nike’s vision is â€Å"to bring inspiration and innovation to every athlete in the world† (Nike, 2011). The vision reflects a greater purpose to impact the lives of athletes everywhere, and paints a picture for employees of why their work is important.

Name of Student

â€Å"The official UNAIDS Website† – This material will provide the following information: â€Å"1) AIDS Epidemic Update; 2) Report on the Global AIDS Epidemic; 3) Report on the Global AIDS; 4) HIV Data; 5) 2008 Report on the Global AIDS; 6) occurrences of AIDS in different countries; 7) etcetera† (UNAIDS, n.d., n.p.).The book entitled, â€Å"AIDS Epidemic Update† by the â€Å"Joint United Nations Programme on HIV/AIDS† will provide statistical information, as well as, reasons for its occurrence (Joint United Nations Programme on HIV/AIDS, 1998, n.p.).The featured article which state that, â€Å"African AIDS: the facts that demolish the myths† will help either eliminate or add to the reasons why the epidemic is turning worse (Cook, 2009, p. 7).   The author, Cook, will also validate former research studies on whether it is an â€Å"essential element in fighting the AIDS epidemic† or not (Cook, 2009, p. 7).Brookmeyer’s Peer-Rev iewed material tells about what will most likely occur in the future and what is currently taking place with regards to the â€Å"AIDS epidemic† (Brookmeyer, 1991, pp. 37 – 42).Rosenberg’s Peer-Reviewed article will tell about the scope of the aforementioned epidemic in the United States (Rosenberg, 1995, pp. 1372 – 1375).Rosenberg et. al.’s Peer-reviewed material will cover the current occurrence in terms of young adults in the country suffering from HIV (Rosenberg et. al., 1998, pp. 1894 – 1899).Fauci’s special article discusses the following: â€Å"the origins of HIV, scope of the epidemic, prevention of HIV, development of vaccine, etcetera† (Fauci, 1999, pp. 1046 – 1050).The article on the â€Å"Health Transition Review† by Ntozi answers the question on why the â€Å"levels of widowhood have increased in countries in sub-Saharan Africa that are afflicted by the AIDS epidemic† (Ntozi, 1997, pp. 125 â₠¬â€œ 144).Hosegood et. al.’s research discusses the â€Å"levels and causes of adult mortality in rural South Africa† as well as the impact of AIDS (Hosegood et. al., 2004, pp. 663 – 671).Last but not least, Rambaut et. al.’s study will help establish what causes HIV and how it evolved (Rambaut, 2004, pp. 52 – 61).ReferencesBrookmeyer, R. (1991). Reconstruction and Future Trends of the AIDS epidemic in the United States. American Association for the Advancement of Science, 253(5015), 37 – 42.Cook, M. (2009). African AIDS: The Facts that Demolish the Myths. Retrieved March 28, 2009 from